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Slowing down Wisconsin’s traffic accident clock

Wisconsin has one of the lowest rates of traffic accidents in the country. But we are still talking about tens of thousands of accidents. And injuries and fatalities have crept up in recent years.

The Department of Transportation has a plan to reduce these preventable tragedies. To put the  numbers into perspective, their “Highway Safety Clock” shows just how often people’s lives are changed or cut short by motor vehicle accidents.

The clock is always ticking on the next accident

The Wisconsin Department of Transportation tallied 129,024 total traffic accidents across the state in 2016. Those crashes killed 588 people and injured 43,230 people.

The DOT’s Highway Safety Clock breaks down the statewide numbers into a sobering reality:

  • Traffic crash – every minutes
  • Crash injury – every 13  minutes
  • Speed-related injury or death – every 1 hour
  • Teenage driver killed or injured – every 2 hours
  • Alcohol-related injury or death – every 3 hours
  • Motorcyclist killed or injured – every 4 hours
  • Pedestrian killed or injured – every 7 hours
  • Bicyclist injured or killed – every 9 hours
  • Traffic fatality – every 16 hours

After decades of trending down, injuries and deaths have risen sharply since 2009 in Wisconsin and nationwide. There are many factors, from the increased traffic in a healthy economy to the epidemic of texting while driving.

Traffic experts have a plan to slow down the clock

The DOT has an ambitious plan to reduce traffic accidents casualties by the year 2020. The goal is to reduce fatalities by 5 percent, serious injuries by 10 percent and pedestrian/bicycle accidents by 10 percent.

The department’s multi-pronged strategy targets dangerous driver behaviors and other “fixable” factors such as:

  • Distracted driving and impaired driving
  • Speeding and aggressive driving
  • Driver performance and driver training
  • Occupant protection
  • Intersection safety and pedestrian safety

Toward zero fatal accidents

The big goal is zero traffic deaths. It will take many years to eliminate all motor vehicle accidents. As the saying goes, it takes a village. Or in this case, a whole state. Each of us can do our part to slow down the Highway Safety Clock. Hopefully in the foreseeable future the news will report “No traffic accidents in Wisconsin today” or “It’s been 30 days since any Wisconsinite died in a car crash.”

Awards & Recognition

Our peers and independent third-party organizations have recognized the hard work and dedication we put into every case. This has led to numerous awards and accolades.

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Office Locations

Hudson Office
511 2nd Street Suite 203
Hudson, WI 54016

Phone: 715-802-0872
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Wausau Office
408 Third Street, Suite 303
Wausau, WI 54401

Phone: 715-716-4673
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Rice Lake Office
337 N. Main Street
Rice Lake, WI 54868

Phone: 715-802-0872
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Eau Claire Office
402 Graham Ave, Suite 305
Eau Claire, WI 54701

Phone: 715-802-0872
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Woodbury Office
724 Bielenberg Drive, Suite 126
Woodbury, MN 55125

Phone: 651-243-2872
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Amery Office
228 Keller Ave N., Suite 3A
Amery, WI 54001

Phone: 715-802-0872
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Superior Office
1720 North Twelfth Street
Superior, WI 54880

Phone: 715-802-0872
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New Richmond Office
1500 Madison Ave., Suite 220
New Richmond, WI 54017

Phone: 715-802-0872
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Nicolet Law Office, S.C. helps people throughout Wisconsin and Minnesota including; Hudson, Eau Claire, Superior, Wausau, Amery, Rice Lake, Chippewa Falls, River Falls, Menomonie, Hayward, New Richmond, Spooner, Bloomer and Barron.

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